Created by Jean Touitou, Atelier de Production et de Création, or A.P.C is a French ready-to-wear clothing brand that exudes authenticity, simplicity and minimalism. Delivering stylish yet casual looks, A.P.C clothing ensures quality pieces through the use of carefully constructed materials. Founded in 1987 with an initial collection called WINTER 87, A.P.C prides itself on its understated nature. The classic items include raw denim, wide leg jeans or crew neck sweatshirts in neutral colourways across men and women’s collections. Whilst the design studio remains in Paris, A.P.C has gained global recognition, with A.P.C stores in Tokyo, New York, L.A and Sydney, bringing their casual yet elegant looks worldwide. They have continued to dominate the scene for over 30 years, elevating essentials through clean lines, simple patterns and monochrome tones. Shop our A.P.C Qatar collection to find your new everyday looks.